social media marketing

What Does Your Story Say?

What Does Your Story Say?

This is about you. Yes you! I know you needed to hear it.

Lately I’ve been faced with a few too many tragedies. Too many people passing away way too soon, and too many other close calls for comfort. I’ve noticed that through these times, I find myself looking back through their posts almost every day. I look at every photo and video they ever uploaded, every status that they ever made just trying to remember all of it... just everything about them.

I find myself getting to know them better with their posts. I love tracing back through the best times in their lives. I find myself looking at the messages they’ve left behind as their legacy for us to live by today. 
 
So my challenging question to you is this:

Social Media Boot Camp Day 7: Consistency

Social Media Boot Camp Day 7: Consistency

Have you seen posts from your favorite brand lately? Do you follow them on Facebook, Twitter, Instagram, or your preferred network? You probably have and you probably do, and the answer to “why” is this: Consistency.

Your favorite brands post all the time, consistently, about all sorts of things. I don’t have to be a mind reader or a social media expert to tell you that, although you may not realize this, these brands have social media teams dedicated to pushing out content on a regular schedule. So what are they posting, how often and why?

Social Media Boot Camp Day 6: Learn the Platform

Social Media Boot Camp Day 6: Learn the Platform

Nothing pains me more than seeing “Spray and Pray” marketing online, where the business owner simply puts up as much content as they can on any platform they can find in hopes that they’ll connect with someone somewhere. This tactic is stressful, unfruitful, and more often than not, a waste of time. By picking a platform – Facebook, Twitter, Instagram, etc. – and learning it as best you can, you’re way more likely to generate quality leads and conversation.

Here’s an example I’ll come back to a few times: I’ve got all of my social media platforms linked together, so when I post to Facebook my 1,000-word essay on why you should join my business, it’ll post to all of my networks, saving me time and money in the process. Sounds convenient, right? No, not exactly. While this method is certainly convenient, I’d pay a price for this, too. Let’s start with Facebook:

Social Media Boot Camp Day 5: Vaguebook

Social Media Boot Camp Day 5: Vaguebook

“Ughhhh”
“I just can’t do this anymore… (Feeling blah)”
“Well THAT was interesting...”
“:(“

We’ve all seen them. Just about anything followed by that dreaded ellipsis is bound to make you say, “What?” Now, you might be thinking that this is a good quality in an update, as one social media best practice is to garner interaction from your community, but unfortunately, this is not the case with what’s now referred to as “Vaguebooking.

Social Media Boot Camp Day 4: Squash That Negativity

Social Media Boot Camp Day 4: Squash That Negativity

Todays tip goes hand-in-hand with yesterdays, “Buy a Diary.” It’s difficult for your customers to take you seriously if every other post you make is about something negative in your life. I know – your job makes you work too much, your car costs too much money, and your least favorite politician did something to annoy you. Things like this can happen to anyone on any given day. But ask yourself this: What are you going to do about it?