Have you seen posts from your favorite brand lately? Do you follow them on Facebook, Twitter, Instagram, or your preferred network? You probably have and you probably do, and the answer to “why” is this: Consistency.
Your favorite brands post all the time, consistently, about all sorts of things. I don’t have to be a mind reader or a social media expert to tell you that, although you may not realize this, these brands have social media teams dedicated to pushing out content on a regular schedule. So what are they posting, how often and why?