social media boot camp

Social Media Boot Camp Day 7: Consistency

Social Media Boot Camp Day 7: Consistency

Have you seen posts from your favorite brand lately? Do you follow them on Facebook, Twitter, Instagram, or your preferred network? You probably have and you probably do, and the answer to “why” is this: Consistency.

Your favorite brands post all the time, consistently, about all sorts of things. I don’t have to be a mind reader or a social media expert to tell you that, although you may not realize this, these brands have social media teams dedicated to pushing out content on a regular schedule. So what are they posting, how often and why?

Social Media Boot Camp Day 6: Learn the Platform

Social Media Boot Camp Day 6: Learn the Platform

Nothing pains me more than seeing “Spray and Pray” marketing online, where the business owner simply puts up as much content as they can on any platform they can find in hopes that they’ll connect with someone somewhere. This tactic is stressful, unfruitful, and more often than not, a waste of time. By picking a platform – Facebook, Twitter, Instagram, etc. – and learning it as best you can, you’re way more likely to generate quality leads and conversation.

Here’s an example I’ll come back to a few times: I’ve got all of my social media platforms linked together, so when I post to Facebook my 1,000-word essay on why you should join my business, it’ll post to all of my networks, saving me time and money in the process. Sounds convenient, right? No, not exactly. While this method is certainly convenient, I’d pay a price for this, too. Let’s start with Facebook:

Social Media Boot Camp Day 5: Vaguebook

Social Media Boot Camp Day 5: Vaguebook

“Ughhhh”
“I just can’t do this anymore… (Feeling blah)”
“Well THAT was interesting...”
“:(“

We’ve all seen them. Just about anything followed by that dreaded ellipsis is bound to make you say, “What?” Now, you might be thinking that this is a good quality in an update, as one social media best practice is to garner interaction from your community, but unfortunately, this is not the case with what’s now referred to as “Vaguebooking.

Social Media Boot Camp Day 4: Squash That Negativity

Social Media Boot Camp Day 4: Squash That Negativity

Todays tip goes hand-in-hand with yesterdays, “Buy a Diary.” It’s difficult for your customers to take you seriously if every other post you make is about something negative in your life. I know – your job makes you work too much, your car costs too much money, and your least favorite politician did something to annoy you. Things like this can happen to anyone on any given day. But ask yourself this: What are you going to do about it?

Social Media Boot Camp Day 3: Buy a Diary

Social Media Boot Camp Day 3: Buy a Diary

Do you watch The Blacklist on NBC? It’s a show starring James Spader focused around a list of unknown criminals handed to the FBI by a known con artist. Each time we sit down to watch this show, we’re pulled to the edge of our seats, wondering what’s going to happen next. This is drama that we enjoy.

Drama that’s not so enjoyable is hearing how you’re mad at your kid’s teacher for giving them a bad grade in school, or how your boyfriend forgot to get you a birthday present (but seriously, come on, boyfriend.) I’m not saying that it’s not okay to vent: This is a healthy activity, and everyone deserves to blow off some steam. But if you’re using social media to tell everyone about how often your daughter is using the bathroom, or how you hate your boss, you’re alienating yourself from your posts' viewers. Sure, someone out there might relate to potty-training your kid, but how is that benefitting yourself or your business? Does it need to be out there in the world forever? Other than potentially embarrassing your kids at their weddings twenty years from now, posts of this nature don’t serve an immediate purpose to anyone other than yourself.