I’m going to let you in on a million-dollar, home-based business secret that few know: Consistency is EVERYTHING to the future success of your business. The day-in day-out act of being persistently consistent could potentially be the only thing standing in the way of you and accomplishing the goals you put in front of yourself.
Let me break down the reasons why it’s so important.
1. People need to know that you’re still doing this. If someone has to ask “Do you still sell such and such a product”, then you’re doing it wrong. Now, everything in moderation... This is not permission to spam people’s newsfeeds, inboxes and voicemails, but people need to know that this is still what you do.
2. People WILL NOT join an organization with a leader who is hot one day and cold the next day. I repeat. People WILL NOT join you if you aren’t appearing serious. If you are always taking breaks, not posting daily about your lifestyle INCLUDING this business, and you’re treating it like a hobby, then people who are serious about building a business will look for someone else who is serious too. This most likely will not be you.
3. Your existing team, if you have one, will not do what you say… they will do what you do. It goes for your future team as well. It’s important to hold yourself to a higher standard and lead from the front if you wish for your team and future team to follow.
4. People are watching you. They may not always comment or like something to let you know, but they are. Some are waiting for you to slip up. Some are interested but afraid to reach out. Some are skeptical and need to see more of it to know it’s real. And some are just plain stalking you. That’s all okay. The more consistent you are, the more your maybe-not-so-supportive people will begin to realize, “Hey, she or he is serious about this.”
5. Timing. People may not join your organization or agree to try your product if the timing isn’t good. Sometimes it just needs to be a little longer to best serve them. You better believe that once things turn around and you haven’t given up on connecting or putting out there that you still remember them, they will appreciate it in the long term.
Those are just a handful of ways consistency will pay off over the longer scope of your business. I would love to hear how consistency has helped you in the comments. Thanks for reading! ☺
Caity Mets is an entrepreneur from Newton, NJ. She is a woman of God, a puppy mom to a cheagle named Pepper, a leader with It Works! Global, and is engaged to be married in 2015.