Social Media Boot Camp Day 3: Buy a Diary

Did you miss the first two installments of this Social Media Boot Camp series? Click here to start from the beginning.


Do you watch The Blacklist on NBC? It’s a show starring James Spader focused around a list of unknown criminals handed to the FBI by a known con artist. Each time we sit down to watch this show, we’re pulled to the edge of our seats, wondering what’s going to happen next. This is drama that we enjoy.

Drama that’s not so enjoyable is hearing how you’re mad at your kid’s teacher for giving them a bad grade in school, or how your boyfriend forgot to get you a birthday present (but seriously, come on, boyfriend). I’m not saying that it’s not okay to vent: This is a healthy activity, and everyone deserves to blow off some steam. But if you’re using social media to tell everyone about how often your daughter is using the bathroom, or how you hate your boss, you’re alienating yourself from your posts' viewers. Sure, someone out there might relate to your kid’s potty-training, but how is that benefitting you or your business? Does it need to be out there in the world forever? Other than potentially embarrassing your kids at their weddings twenty years from now, posts of this nature don’t serve an immediate purpose to anyone other than you.

...If someone came up to you in line at Starbucks and started complaining about how their significant other kicked them out of the house and how they just want to strangle them, what would your first reaction be?

Facebook in particular has introduced a feature that allows you to hide posts that you’re not interested in. This is particularly dangerous for your business, as you’ll never know who has hidden your posts. These people could still be connected with you as Facebook friends, but if they choose to not see your posts in their News Feeds anymore, the only way they’ll ever know what you’re up to is if they consciously visit your page.

The absolute best way to prevent this from happening is to save the drama for your diary. Share it with a close friend or spouse: Someone you feel safe venting to that won’t pass any judgment on how you feel. As soon as you release that drama to the world, you’re unnecessarily making yourself and your business more vulnerable.

Now, no one is perfect. Everyone has drama, and it’s okay to be vulnerable in the right setting. But if someone came up to you in line at Starbucks and started complaining about how their significant other kicked them out of the house and how they just want to strangle them, what would your first reaction be? This is the same type of public forum that you’re releasing your drama to.

So this tip is to buy a diary or a journal. Get those feelings out in a healthy, productive fashion, then let them go.


Dan Schenker is a photographer, the son of entrepreneurs, an Independent Distributor at It Works! Global, and a puppy-dad to a beagle/chihuahua mix named Pepper with his lovely fiancé, Caity.

Dan Schenker

Newton, NJ

Dan is a Google Trusted Photographer, an ambassador for Insta360, and an aerial drone and event photographer based in northern New Jersey. When he’s not taking photos, he’s a dad and husband, a puppy dad, and a part-time time traveler.